w JONESCO | Design, Branding and Art Direction based in Austin, TX - Wes Jones

What makes a
Rembrandt a Rembrandt?


campaign
The Cleveland Museum of Art was one of only three American cities to host a rare collection of portraits by the 17th-century portrait master Rembrandt. The objective of the campaign was not only to gain the attention of art enthusiasts, but also to encourage a younger demographic of entertainment seekers to find out what makes a Rembrandt a Rembrandt. Using traditional media as well as nontraditional, digital, and social media, we increased word of mouth and generated buzz around town. (“Hey, it’s the Rembrandt bus!” Beep! Beep!)

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